Financiers are a basic standard in the repertoire of any pastry chef. A simple cake consisting of egg whites, powdered sugar, almond flour and a good bit of browned butter, they are traditionally baked in small bar molds and served as a mignardise or petit four at the end of the meal. They are rich, toothsome and best enjoyed as a small bite. The history around this traditional French cake comes from the Parisian financial district and the clever bakers in the surrounding shops. They developed sturdy little butter cakes, said to hold up well in pockets, to sustain the financial workers in their neighborhoods. Another theory is the name came from the traditional rectangular mold said to resemble a bar of gold. I suspect it’s a combination of both. These pâtisseries practiced a key business rule early on: know your customer. Marketing via the late 1800’s.