When was the last time you had a bake sale? Or bought something from one? Every summer the kids down the block, smartly taking advantage of the drunken hordes on their way to/from Wrigley Field, set up a little lemonade stand with cookies. Yeah, it may be instant Country Time and packages of Nabisco but I can’t walk by their earnest little faces without getting something. They must have a helluva college fund by now. But when I sit down and really think about it, I struggle to remember the last time I participated in a bake sale. Junior high, maybe? I think we were trying to raise money for our cheerleading uniforms and made chocolate chip cookies from a box mix. I remember thinking back then, at the tender age of 12, why would you use a box mix for chocolate chip cookies? But they sold crazy fast and I learned one of the key tenets of marketing that has served me well over the years – boys will buy anything.
STRESSCAKE 